Bally Sports Plus, the direct-to-consumer streaming service offering live broadcasts of regional sports, has undergone significant transformations in 2024. These changes have reshaped its service offerings and partnerships, impacting how fans access their favorite local teams.
Rebranding to FanDuel Sports Network
In October 2024, Diamond Sports Group, the parent company of Bally Sports, entered into a sponsorship agreement with FanDuel Group. This partnership led to the rebranding of Bally Sports channels as the FanDuel Sports Network (FDSN), effective October 21, 2024. As part of this agreement, FanDuel obtained the option to acquire up to a 5% equity stake in Diamond Sports upon its exit from bankruptcy.
Amazon’s Investment and Streaming Integration
Earlier in the year, Amazon made a minority investment in Diamond Sports Group, aiming to integrate Bally Sports’ streaming services into Amazon Prime Video. This move was intended to provide subscribers with seamless access to live regional sports content through the Prime Video platform. However, by August 2024, reports indicated that Amazon had withdrawn its $115 million offer, citing concerns over the loss of broadcasting rights to multiple teams and a strategic focus on national broadcast rights.
Service Outages and Subscriber Challenges
Bally Sports Plus faced technical challenges, including multiple service outages that disrupted live game streams. Notably, in December 2023, the service experienced significant outages, prompting apologies from the company and frustration among subscribers.
Additionally, reports revealed a high churn rate, with nearly 66% of subscribers canceling their subscriptions within six months, highlighting challenges in retaining a stable user base.
Financial Restructuring and Bankruptcy Proceedings
The financial instability of Diamond Sports Group culminated in a Chapter 11 bankruptcy filing in March 2023. The restructuring plan aimed to separate Diamond Sports from Sinclair Broadcast Group, establishing it as an independent entity. Despite these efforts, the company faced hurdles in maintaining broadcasting agreements with several Major League Baseball (MLB) teams, leading to renegotiations and, in some cases, the termination of contracts.
Current Status and Future Outlook
As of December 2024, the FanDuel Sports Network continues to operate, offering live regional sports content through its app and affiliated platforms. The rebranding and restructuring efforts reflect a strategic shift to stabilize operations and enhance service delivery. However, the evolving landscape of sports broadcasting rights and consumer preferences presents ongoing challenges. The company’s ability to adapt to these changes will be crucial in maintaining its position in the competitive sports streaming market.
Conclusion
The journey of Bally Sports Plus through 2024 has been marked by significant rebranding, strategic partnerships, technical challenges, and financial restructuring. These developments underscore the dynamic nature of the sports streaming industry and the continuous efforts required to meet consumer expectations and sustain operational viability.
FAQs about Bally Sports Plus
What is FanDuel Sports Network, formerly known as Bally Sports Plus?
FanDuel Sports Network, previously Bally Sports Plus, is a direct-to-consumer streaming service offering live broadcasts of regional sports, including NBA, NHL, and select MLB games. The rebranding occurred in October 2024 following a partnership between Diamond Sports Group and FanDuel Group.
How can I access FanDuel Sports Network?
You can access FanDuel Sports Network through its app, available on platforms such as Amazon Fire TV, Apple TV, Roku, Android TV, iOS, and Android devices. Existing Bally Sports app users should update their app to transition to the FanDuel Sports Network app. New users can download the app from their device’s app store.
What is the subscription cost for FanDuel Sports Network?
The service offers a monthly subscription at $19.99 and an annual plan at $189.99, which averages to $15.83 per month when paid annually. These rates have remained consistent since the service’s initial launch as Bally Sports Plus.
Which sports teams are available on FanDuel Sports Network?
FanDuel Sports Network provides live broadcasts for various regional teams across the NBA, NHL, and select MLB teams. Availability depends on your location and existing broadcasting rights. For a detailed list of teams and regions, refer to the service’s official website or app.
Can I watch FanDuel Sports Network on multiple devices simultaneously?
Yes, the service allows streaming on up to two devices simultaneously, with the option to register up to five devices to your account.
Will my existing Bally Sports subscription work with FanDuel Sports Network?
Existing Bally Sports subscriptions remain active under the new branding. Your login credentials and subscription details have been carried over, ensuring uninterrupted access to your favorite sports content.