Hibbett Sports, now operating under the name Hibbett, Inc., has been a significant player in the athletic-inspired fashion retail industry since its inception in 1945. Headquartered in Birmingham, Alabama, the company has evolved from a single store into a robust network of 1,169 specialty stores across 36 states as of February 3, 2024. These stores operate under various banners, including Hibbet Sports, City Gear, and Sports Additions, offering a diverse range of athletic footwear, apparel, and equipment from top brands like Nike, Jordan, and adidas.
Historical Overview
Founded in 1945, Hibbett Sports began as a modest store catering to local sports enthusiasts. Over the decades, the company strategically expanded its footprint, focusing on small to mid-sized markets primarily in the Southeast, Southwest, and lower Midwest regions of the United States. This targeted approach allowed Hibbett to establish a strong presence in communities often underserved by larger retailers.
In August 2017, Hibbett launched its e-commerce platform, hibbett.com, marking a significant milestone in its digital transformation. The website features product launch calendars, a store availability finder, and fit-finding technology, enhancing the shopping experience for customers nationwide.
Financial Performance and Growth
Hibbett’s financial trajectory has been marked by consistent growth. In the fiscal year ending February 3, 2024, the company reported net sales of $1.73 billion, setting a new record for the full fiscal year. This achievement reflects the company’s ability to navigate a dynamic and challenging retail environment successfully. The fourth quarter of Fiscal 2024, which included a 14-week period, saw net sales increase by 1.8% to $466.6 million compared to the previous year’s 13-week quarter. Despite a 6.4% decline in comparable sales, e-commerce sales rose by 6.9%, accounting for 18.9% of total net sales during this period.
Strategic Acquisition by JD Sports Fashion plc
A pivotal development in Hibbett’s history occurred in 2024 when UK-based JD Sports Fashion plc announced its intention to acquire Hibbett for approximately $1.1 billion. The acquisition, completed on July 25, 2024, was part of JD Sports’ strategy to enhance its presence in the U.S. market. This move added Hibbett’s extensive network of stores to JD Sports’ global portfolio, creating a combined entity with significant market reach.
Post-acquisition, Hibbett continues to operate under its established brand names, with Mike Longo remaining as President and Chief Executive Officer and Jared Briskin assuming the role of Chief Operating Officer. The company’s headquarters remain in Birmingham, Alabama, ensuring continuity in its operations and corporate culture.
Product Offerings and Brand Partnerships
Hibbett’s product portfolio is characterized by a wide selection of athletic footwear, apparel, and equipment from leading brands. The company’s strong relationships with brands like Nike, Jordan, and adidas enable it to offer exclusive products and the latest releases to its customers. For instance, Hibbett’s launch calendar features upcoming sneaker releases, providing enthusiasts with timely information on new products.
The company’s commitment to offering a diverse range of products caters to various customer preferences, from performance-oriented athletic gear to fashion-forward apparel. This approach has solidified Hibbett’s position as a go-to retailer for sports enthusiasts and fashion-conscious consumers alike.
Omnichannel Strategy and Technological Integration
Recognizing the importance of a seamless shopping experience, Hibbett has invested in developing a robust omnichannel platform. The integration of its e-commerce site with physical stores allows customers to shop online and pick up in-store, check product availability at nearby locations, and receive personalized recommendations. This strategy not only enhances customer convenience but also drives traffic to brick-and-mortar stores.
In 2024, Hibbett partnered with Walmart’s GoLocal last-mile delivery service to offer same-day and next-day delivery options. This collaboration aims to meet the growing demand for rapid delivery services, positioning Hibbett competitively in the evolving retail landscape.
Community Engagement and Corporate Responsibility
Hibbett’s commitment to the communities it serves extends beyond retail operations. The company actively engages in community outreach programs, supports local sports teams, and participates in charitable initiatives. These efforts reflect Hibbett’s dedication to fostering positive relationships and contributing to the well-being of its customers and their communities.
Future Outlook
As part of the JD Sports family, Hibbett is poised for continued growth and expansion. The acquisition provides opportunities for synergies in operations, enhanced product offerings, and access to a broader customer base. JD Sports’ global reach and resources are expected to bolster Hibbett’s market position and drive future success.
Conclusion
Hibbett’s journey from a single store in 1945 to a leading athletic-inspired fashion retailer is a testament to its strategic vision, adaptability, and commitment to customer satisfaction. The company’s recent acquisition by JD Sports marks a new chapter, promising continued growth and innovation in the competitive retail landscape.
FAQs about Hibbet Sports
What is Hibbett Sports’ return policy?
Hibbett Sports offers a 60-day return window for items purchased in-store or online. Returned items should be unwashed, unworn, and in like-new condition with original packaging and tags. Online purchases can be returned by mail or at a Hibbett Sports store, though some online purchases are eligible for mail-only returns. No restocking fees are charged, and the return process is free when using standard ground shipping. Refunds are issued to the original payment method, and a merchandise credit is given for items returned without a receipt or after 60 days. Certain items, such as worn or washed goods and customized products, are not eligible for return.
How can I track my order from Hibbett Sports?
After placing an order, customers receive a confirmation email containing a tracking number. This number can be used on the carrier’s website to monitor the shipment’s progress. Additionally, customers can log into their Hibbett Sports account online or via the mobile app to view order status and tracking information.
Does Hibbett Sports offer a rewards program?
Yes, Hibbett Sports has a rewards program where members earn $10 for every $200 spent. Members also receive a 15% off welcome offer (online only), access to sneaker raffles, and early access to deals and offers for VIP members. Free shipping is also available for members.
What is the process for entering sneaker raffles at Hibbett Sports?
Hibbett Sports offers sneaker raffles for limited-release shoes. Customers can enter these raffles through the Hibbett mobile app. Raffle registration typically opens one week before the release, and winners are notified via email, in-app notifications, and text messages if they opted for text updates during registration. Winners have until 12:00 PM local store time on launch day to purchase their shoes.
How can I apply for a job at Hibbett Sports?
Interested candidates can apply for positions at Hibbett Sports by visiting the company’s careers page on their website or through job portals like Indeed. The hiring process typically involves submitting an online application, followed by interviews. Some positions may require background checks, which are provided by the company.
What are the benefits of connecting a Nike Membership account with Hibbett Rewards?
By connecting a Nike Membership account with Hibbett Rewards, members gain access to additional perks, including a 20% off welcome offer on select Nike and Jordan products (online only), access to members-only products, and deals on complete Nike and Jordan fits available in-store at Hibbett locations. This connection enhances the shopping experience by offering exclusive benefits from both programs.